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New Fiesta introduces a host of new technologies, efficient, powerful engines, four trim models including an all-new Active Crossover variantFord has revealed its next generation Fiesta - billed as the most technologically advanced small car - with a range of new innovative technologies such as pedestrian detection and active park assist and premium interior features like B&O Play sound system, SYNC 3 connectivity as well as high definition touchscreens. The big news, however, is that the new generation Fiesta will be offered in a range of body styles concluding an upmarket Vignale, racy Ford Performance inspired ST-Line, a stylish Titanium and for the first time a crossover variant, called Active Crossover - the first in a new line-up of Active vehicles to be rolled out across the Ford range in years to come.
“It's because we share our customers’ passion for Fiesta that we’ve been able to take this iconic small car’s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and each with a distinctive personality,” said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company. "We now have a Fiesta option for every driver, including the luxurious Fiesta Vignale and the Fiesta Active crossover, with advanced technologies and features that small-car customers could only have dreamed of just a few years ago."
Powering the generation Fiesta is a duo of engines familiar to the current Fiesta range. Ford's award-winning 1.0-litre EcoBoost engine is the single petrol option developing 102kW, and for the first time a higher output turbodiesel engine will be available. The 1.5-litre TDCi mill will develop 88kW - a 33kW gain over the current generation 1.5-litre engine - and when mated to the all-new six speed gearbox, Ford claims (both engines) will emit just 82g/km of CO2.
The World’s Most Technologically Advanced Small Car
Next generation Fiesta will introduce a range of smart technologies, pushing comfort, convenience and safety well beyond what is expected or even seen in a small car. Advanced driver assistance technologies are supported by two cameras, three radars and 12 ultrasonic sensors, which in combination are able to monitor 360 degrees around the vehicle, and scan the road ahead up to a distance of 130 metres – more than the length of a rugby field. Pre-Collision Assist with Pedestrian Detection, now with a wider camera angle, can detect people who are in or near the road ahead - using light from the Fiesta’s headlights at night - helping reduce the severity of a collision or in some conditions, avoiding a collision completely. Also offered for the first time on Fiesta is Ford’s Active Park Assist with Perpendicular Parking. This system helps drivers find suitable parking spaces and is able to park the car hands-free either nose-to-tail and side-by-side with other cars. The technology is also able to apply the brakes autonomously should the driver not respond to proximity sensor warnings. “For some drivers, our automated parking technologies deliver a ‘future shock’: they remain so advanced that customers using them for the very first time can be a little awe-struck,” said Darren Palmer, small car vehicle line director, Ford of Europe. “Brake interventions for Active Park Assist can prevent distracted drivers from having low-speed parking bumps, and make parking in tight spaces even less stressful.” Unbelievably there are still more features fitted to the next generation Fiesta. Traffic Sign Recognition is able to monitor multiple speed limits which might apply to individual lanes of a motorway, for example, updating the in-car display as the driver changes lanes. Fiesta is the first car in its segment in Europe to offer Cross Traffic Alert, which warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them. The feature is amongst 15 Fiesta driver assistance technologies in total, including Adaptive Cruise Control, Adjustable Speed Limiter, Auto High Beam, Blind Spot Information System, Distance Indication, Driver Alert, Lane Keeping Aid, Lane Keeping Alert and Forward Collision Warning.SYNC 3 and B&O PLAY
With smartphones now acting as an extension of ourselves, next-gen Ford Fiesta is as connected as ever, offering Ford's SYNC 3 in conjunction with Band & Olufsen's PLAY system. In a shifting digital landscape, and with digital music streaming now well integrated into consumers lives, a CD player will now be offered as an optional extra, with Bluetooth connectivity and two USB ports taking centre stage as far as connectivity is concerned.
Ford’s SYNC 3 communications and entertainment system will enable Fiesta drivers to control audio, navigation and connected smartphones using simple, conversational voice commands such as “I need a coffee,” “I need petrol,” and “I need to park”. Drivers can locate nearby cafés, petrol stations or car parks, and find train stations, airports, and hotels simply using the sophisticated voice control. The system is also compatible with Apple CarPlay and Android Auto.
The new B&O PLAY systems will ensure a step up for in-car audio, with ten speakers including a boot-mounted subwoofer, and featuring a total of 675 watts and powered by a digital signal amplifier with selectable surround sound.
Now we all know we live in a world where customer service is becoming the new marketing tool. To over-deliver in service to a customer is by far the most valuable thing to a business.
Having said that I would like to congratulate one of our New Cars Sales Division, Pranesh Rajaram the Sales Executive, Mala Ajodha our F&I and lastly Ruben Govender our Driver, for delivering excellent customer service to one of our clients. The executed our core values and ethic to a customer as the Ford brand to perfection.
Miss Lindiwe Ntimbane who recently purchased a Ford Fiesta from our Showroom, was out of words and extremely excited about the service she received from the staff above mentioned. She wrote an email to our dealership in which she had this to say:
“I would just like to appreciate all the hard work and effort he put into the deal. I’m not a difficult customer but I’m one of those specific ones.
He went out of his way to ensure that all Finance work is done and kept on updating me as the deal went. He also made effort to make sure I get the colour that I was comfortable in. Having struggled a bit with finding the specific one, I was happy with the Grey that I own. I had never test driven or seen the vehicle, let alone met Pranesh. I had enquired online and the response was speedy. I relied on his expertise and what he sold to me, which is a skill many Sales Executives don’t have. I must also add that there were times when I bugged him after hours and he never complained. The first time I saw that vehicle and drove it was when I took delivery. I had already finalised a deal with another dealership and there service they gave me made me move to Ford, its car I have never driven ever in my life, however, Pranesh made the best decision for me.
Having been in the Motor Industry myself as a stock control and Warranty’s Clerk for a couple of years, I found nothing to critic about you Sales Executive.
The Delivery was a Cherry on top, the vehicle was ready on time which all the specifications in place. Other sales Executives were friendly and also congratulated me on the purchase, which made a special ambience. I honestly felt like my vehicle was the only one in the showroom, I had all the attention . The delivery and fitting of the plates by Reuben was also efficient and a hassle free exercise.
Thanks to all three of you for the team effort as well as Mala with her great service. I will surely recommend your dealership to friends and family.”
A great day to you all.
Lethu,
It's employees like you that keep shining our Ford brand. Congratulation and thank you for the amazing service delivered.
At a glittering gala dinner, held at Emperor’s Palace, Gauteng on Tuesday night, the all-new Ford Fusion has placed second in the 2016 WesBank / SAGMJ Car of the Year (COTY) awards. A fantastic achievement for Ford's sedan newcomer, bolstering Independent Media’s Motoring's choice of the Fusion as the Best Family Car for 2015.
This is no mean feat considering the scope and strength of the competition, with the ultimate accolade at the end of the night going to the game-changing Volvo XC90 premium SUV.
Judged by a panel of 26 motoring journalists, 12 finalist cars are chosen to compete for Car of the Year and are awarded points and scored on a variety of categories including interior design & practicality, exterior aesthetics, safety & technology, performance, handling & dynamics, efficiency, value for money and overall excellence.
From the SAGMJ, "Beaten by a narrow yet decisive margin, both the Ford Fusion and Mazda2 are for all intents and purposes winners in their own right and respective segments."
“The Fusion is one of the most technologically advanced Fords yet introduced in South Africa,” says Tracey Delate, General Marketing Manager, Ford Motor Company Sub-Saharan Africa. “It’s fitting that it has been selected as a Car of the Year finalist, as it embodies Ford’s latest design language and its most sophisticated technologies, many of which set new benchmarks in its class.
“From convenience technologies such as SYNC®2 and Active Park Assist to safety technologies including Pre-Collision Alert with Head-Up Display, Fusion boasts an outstanding array of safety, security, convenience and comfort features typically associated with luxury cars competing in the premium segment.”
