We at Kempster Durban South had a fun filled day with our clients and Ford SA where we were taught different techniques and Ford Driving Skills for Life. We set up breakfast, started the training and watched a video which we all found very interesting. We were split into groups and the trainers then taught us the different skills and techniques in the vehicles, we were all blown away by the awesome experience and finished the day off with lovely Hamburgers.
Some history of Driving Skills.
Ford Established in 2003 by the Ford Motor Company Fund, the Governors Highway Safety Association, and a panel of safety experts created the Ford Driving Skills for Life program (Ford DSFL) which teaches drivers of all ages the necessary skills for safe driving beyond what they learn in standard driving school program.
The program is international in scope touching not only South Africa but many areas around the world. The basic premise behind Ford Driving Skills for Life is to provide a step in the learning process, providing new skills and information not currently shared with newly licensed drivers in the basic driver education courses.
Training is conducted in a hands-on curriculum and the entire program is available free of charge. Training conducted under the Ford Driving Skills for Life program addresses the inexperience factor as well as issues surrounding distracted driving and fuel efficient driving tips. Results over the past ten years of this effort have been outstanding.
Ford DSFL helps drivers improve their skills in four key areas that are critical factors in more than 60% of vehicle crashes including the below activities;
- Brake distance recognition A.B.S and E.B.D
- Hi Jack Management
- 4 X 4 Driving
- Drunk driving simulation exercise
- Distracted and Impaired Driving
Research shows that the brain cannot handle processing two tasks simultaneously effectively. It can switch between the tasks however your reaction time is diminished while these actions are being performed. Many people think they can do two things at once but it's just not possible to concentrate fully on both simultaneously. Drivers stop monitoring their environment and new drivers in particular aren't in the habit of scanning the road for hazards. Dividing your attention for even a second makes for an even more dangerous combination.
Derek Kirkby, Training Director for Ford's global Driving Skills for Life (DSFL) programme in South Africa, says: "In my experience of training hundreds of drivers, I'd say that even normal, everyday driving uses around 85 per cent of your mental load. Sending one text or selfie, and even talking with a passenger, can overload the brain while driving - increasing the risk of an accident."
"When you're using 85 per cent of your brainpower to drive, your mind isn't capable of doing much else," adds Kirkby. "Regardless of whether you're a professional or new to the road - you will be a safer driver if you understand how much of your brain you're using just to drive the car."
Ford SYNC® Technologies have been integrated in to our entire range of vehicles, from the Ford Figo 1.5Ti VCT Ambiente, to the Ford Mustang 5.0 GT, to the Ford Ranger Raptor 2.0L Bi Turbo (Excluding the Ford Ranger 2.2TDCi Single Cab Base).
We at CMH Kempster Ford Randburg value our customers and their families safety.
We want each and every one of our customers to be as safe as possible on the road and the Ford SYNC® Technology brings us one step closer to achieving that goal.
Come in and visit us at Kempster Ford Randburg and see what this awesome Technology can do for you and the safety of your loved ones.
He joins our group for the second time around on the 1st of May 2019 - with zest, enthusiasm, focus, strategy and innovation. Mr Van Zyl has a proven track record of his capabilities. He started his career at Wesbank in 1989 and in 1996 started his career as a sales executive. He commenced as sales manager in the CMH Group on April 1st of 2003, through hard-work, dedication and going the extra mile he got recognized and got promoted in February 2007 as the Dealer Principal. On the 1st of June 2016, another Group took over Menlyn Auto from CMH and insisted they keep him as he was an asset to the company. Indeed, they had made the right choice and kept him on as the Dealer Principal to steer the Dealership.
In seeing his outstanding progress CMH then took him back as the new Dealer Principal of CMH Kempster Ford Pretoria as of 1 May 2019.
In his strict customer-orientated mind-set, Werner also truly believes in the concept “attention to detail”, as he is very involved in his various Departments. He is truly hands-on and very approachable – his open-door policy makes all employees feel important, needed and more especially like a family.
Both the New Car Sales department managed by Henry Pearson, as well as the Used Car Sales department managed by Suzette Rossouw, have all the vehicles advertised henceforth making it easy for our customers to come and view as well as test drive the vehicles, making their decision to purchase much easier.
